Today, Marketing Automation is widely accepted among marketers. They have a variety of tools that help them make their marketing campaigns successful, impactful, attractive, and customer-centric. Automation has been around long before computers were invented. Today automated machines allow us to operate tasks automatically through… Read More »What is marketing automation and how to use it?
Retail marketing is the process of promoting and selling products or services to consumers through retail channels. This can include brick-and-mortar stores, online retailers, and catalogs. Retail marketing strategies vary depending on the type of product being sold, but typically involve creating a brand, developing… Read More »What is Retail Marketing?
How you make your digital marketing strategy and how you implement it is one of the most important steps in a successful marketing campaign without a clear marketing strategy you wouldn’t be able to create the impact you are want to create. Digital marketing strategy… Read More »How to create an effective digital marketing strategy?
Micro-Influencers have created an economy for themselves. The relationship between brands and influencers has changed significantly in recent years. It is not that long ago when the word influencer meant celebrity endorsement. Now, companies are partnering with micro-influencers to get authentic product reviews, brand messages… Read More »The economy of micro-influencers and how it is changing marketing?
If you are not familiar with LinkedIn, it is a social network that allows professionals to connect and engage with each other. It is the best platform for B2B. You can create your profile and join groups where you can discuss industry topics and meet… Read More »Why LinkedIn is the best platform for B2B marketing?
A decade ago, influencer marketing was limited to celebrities and a few dedicated bloggers. In today’s world, there are more micro-influencers than the brands themselves. In just a few years the number of influencers on social media platforms has skyrocketed. Now, it is more difficult… Read More »What is influencer marketing and why it is important in 2022?
Understanding customer psychology is a very crucial part of being a successful business. As a small business owner, you will be responsible for all of your company’s marketing. You may have employees to help with some aspects, but in the end, you are the one… Read More »How understanding customer psychology can improve your marketing strategy?
Hashtags were born in 2007 when a Twitter user used them in his tweet. This small little hash symbol became so popular and widely accepted by people that people started to use them everywhere and later on Facebook and Instagram introduced hashtags on their platforms. … Read More »What is a hashtag and how can marketers use them?
Email Marketing has been around since the 1970s, but you might be surprised to learn just how effective it is as a marketing tool. Businesses are still using email to connect with followers, turn leads into customers and engage audiences with news, promotions, information, and… Read More »Why email marketing is still the best form of marketing in 2022?
Affiliate Marketing is one of the marketing concepts that is underrated not because it’s difficult to pronounce but because most marketers don’t really understand the power of affiliation. Internet marketing is based on affiliation. The peer-to-peer connection makes it more important. Whenever you want to… Read More »Why is Affiliate Marketing important in 2022?
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