If you are not familiar with LinkedIn, it is a social network that allows professionals to connect and engage with each other. It is the best platform for B2B. You can create your profile and join groups where you can discuss industry topics and meet new contacts. But what makes LinkedIn the best platform for B2B?
According to Statista, LinkedIn is valued at around $26 billion. And it is also the largest job advertising platform.
Most marketers know that it is a great place to connect with professionals and find leads. However, did you know that there are different ways to use the platform?
According to Omnicore, On LinkedIn, there are 10,000 software product pages.
LinkedIn is a highly business-focused platform. You can easily find professionals on the platform with significant experience and quality of work.
How to use LinkedIn for b2b marketing?
It is one of the most popular platforms for b2b leads and marketing. You can get a lot of benefits by using this platform for b2b purposes. How to get started?
Create a LinkedIn Company Page
Creating a company page on LinkedIn is similar to creating a Facebook page. It allows you to share updates, publish content and respond to users’ comments. If you have a small business, it’s a good idea to create a LinkedIn company page for your business. You can also create personal profiles for yourself and employees so that you can interact with customers and other professionals on the platform.
Optimize your LinkedIn page
The best way to make your Page look professional is by filling in all the necessary information like a description of your business, location, and contact details. You can make your page more visible by using hashtags and keywords related to your business. Add buttons to your page that direct users to your websites or blog.
Make more connection
If you are starting out on Linkedin try to start connecting with peole you know and people who are interested in your business. Try to be a proactive marketer on LinkedIn. Try to build brand awareness among the users like you do on other platforms.
Make strategic content
Like any other platform, you need to focus on the content that you upload. Don’t bore your audience by talking about your business only. You can share other business stories and collab with them as it will create engagement for you and them also. Share informational blogs and posts.
Why you should use LinkedIn for b2b marketing?
Now that you know how to use LinkedIn for b2b marketing, it’s time to think about why you should be using this platform.
First of all, the biggest advantage is the fact that it is the only professional social network.
According to Statista, this social networking platform has about 775 million users worldwide.
What does this mean? Well, if you want to reach your target audience and potential customers in a specific industry or region, then LinkedIn is definitely the place to go.
Secondly, it is the perfect platform for b2b marketing. It’s a great place to reach out to influencers and potential customers in your industry.
Millions of potential customers are using LinkedIn every day, and yet most companies aren’t using it to their advantage. That’s because they don’t know how to use the platform, or what they should be doing on the platform.
How to generate leads using LinkedIn?
It is also one of the best social media platforms for generating leads. If you want to generate leads using LinkedIn, you need to know how to optimize your profile and company page.
According to Omnicore, 80% of leads come from LinkedIn.
First of all, make sure that your LinkedIn profile has the right keywords in it. The more relevant the keywords are, the more visibility you will get on search engines like Google. Use your name as a keyword in your profile so that people searching for you will find you. You can also use your location and the name of your company.
The more relevant the keywords are, the more visibility you will get on search engines like Google. Use your name as a keyword in your profile so that people searching for you will find you.
You can also use your location and the name of your company. Update your profile regularly with new information. Ask yo employees to update their profile and add your company to the experiences section, and make sure that you post relevant updates to let people know what’s going on in your company.
Make sure that you stay active on your profile, and add pictures of company employees doing fun things. If you’re a social butterfly, this will be easy for you. If not, it might take some time to get used to it.
LinkedIn is the most effective platform for b2b marketing. It’s a highly professional social network and can help you to grow your business by connecting with potential customers, partners, and employees via connections. You can also use it as an online CV or a portfolio for yourself.
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