Email Marketing has been around since the 1970s, but you might be surprised to learn just how effective it is as a marketing tool. Businesses are still using email to connect with followers, turn leads into customers and engage audiences with news, promotions, information, and special deals.
Email is no longer a new technology that people are raving about. However, while it has passed out of the world of novelty tech and become an established part of our lives, it has taken on new functions and become something indispensable. People rely on email every day for communication, organization, and entertainment.
The problem is that we have been using email for so long that we have gotten lazy. We’ve become used to not paying attention to the details of our messages, and as a result, we’re missing out on some of the most useful features that email has to offer.
What is Email Marketing?
Email marketing is the process of sending promotional emails to customers or prospects. It is used to promote products and services, build relationships with customers, and retain them. Email marketing can be done in many ways: using HTML email templates, writing your own email, or using a third-party service.
Email marketing is a powerful tool for business owners and marketers to use in their efforts to generate leads and sales. It is one of the most cost-effective ways to reach customers and potential customers.
Email marketing is the best way to nurture leads, increase sales, and grow your business. The average click-through rate for email marketing campaigns is 22%, which is much higher than social media or search engine ads. Consider reading this article “Why Marketing Matters“, So you can have a sense of the importance of your marketing efforts.
The biggest benefit of email marketing is that it is not intrusive, unlike many other forms of advertising. Customers who receive your emails are doing so because they have chosen to do so. This means that they are more likely to be interested in your products and services.
It is one of the most effective ways to reach customers and prospects.
How Email Marketing can change the lead’s into sales?
A visitor comes to your site and browses around, but doesn’t buy anything and eventually leaves the site, but not before signing up for a newsletter. This lead is now pre-qualified because you already know the prospect is interested, so any marketing efforts you put into converting that lead are more likely to be successful.
Don’t assume that a lead is gone for good when it leaves your site. Instead, you can now use email to remarket to that prospect and nurture the lead. You can also re-engage attention and convert that visitor into a paying customer.
Emails Keep a Lead’s Attention and Build a Relationship
When you are just starting out on a lead nurturing program, the best way to go about it is to send emails that contain information and education. This will help build trust and rapport, which in turn will make your lead feel more comfortable opening your emails later on down the road.
Today’s consumers want to be communicated in a variety of ways. In fact, according to the 2014 BtoB Magazine Reader Survey, 43 percent of respondents preferred email, with only 33 percent preferring phone and 20 percent preferring social media.
The first email you send should provide the lead with information that relates to your business or your field. The next email can highlight a problem that your prospect may be facing or a pain point that’s common among your customers. Only after sending these first few introductory emails can you start suggesting that your business may well be the solution they need, but while still being mostly focused on the lead’s needs.
Although this process may seem confusing and long, sending the right types of emails at the right time will help build a relationship with your prospects. Using informational emails instead of promotional ones will help prospects to see that you aren’t trying to sell to them, but rather there to help them solve a problem or make their lives better. This will build loyalty and get prospects familiar with your brand.
You want to make sure that you are creating email content that is valuable to your audience. If you have an eCommerce store, then the content should be relevant to your products and services. If you have a blog, then the content should be unique and should be written by you. You must remember that “Content is King!“.
Make sure that the content has been well researched and is not copied from any other source. If you are using some information from other sources, then make sure to provide proper references for the same.
Why email marketing is important for eCommerce?
Email marketing is a powerful tool that can help you generate more sales and establish a solid relationship with your customers. Customers who receive promotional emails from your store are more likely to make a purchase than those who don’t. In fact, email marketing can help you drive an average of 58% more revenue from the same number of site visitors.
However, generating potential customers’ email addresses can be challenging. The problem is that many people do not give their email addresses freely. To encourage them to do so, you have to have a compelling reason for them to share it with you.
Businesses that send out emails see a 26% higher ROI than those that don’t. Another study by Marketing Sherpa found that the average click-through rate for email marketing is 2.6%, compared to 0.9% for social media.
Email marketing is a cost-effective way to promote your business and connect with customers. Email is still the most popular form of digital communication, with the average person checking their email 15 times per day. In fact, 80% of consumers who receive a marketing email from a brand take action on it.
The key to successful email marketing is to make sure your emails are reaching the right people at the right time. If you’re looking for an easy way to manage your email marketing campaigns, then look no further than Mail Chimp. This powerful tool will help you design professional emails, create a subscriber list, and track the success of your email marketing efforts but if you are looking for any other tool then Campaign Monitor might be a good option too.
If you’re a beginner, Campaign Monitor has all the features you need to create and send beautiful emails. If you’re an advanced user, Campaign Monitor will let you create and send highly targeted emails to specific groups of people. The main thing that sets Campaign Monitor apart from other email marketing tools is its ease of use.
What are personalized emails?
The personalized emails can use the recipients’ names and know what their interests are. Personalized emails also reduce unsubscribe rates because they’re seen as less spammy. Personalized emails have higher open rates, click-through rates, and a lower unsubscribe rate than general email marketing.
There are many ways that you can personalize emails, including using the recipient’s name in the subject or greeting, using the name of a real employee for the sender name, and sending emails at the right time of day (it will require some testing before you can determine this).
You can also personalize the content of your emails. For Example, Use their name in the email, such as “Hi Bob” or “Hello Jane.”
Email Marketing is here forever and you should take benefit of it. If you want to be successful at email marketing you should consider creating a great email marketing campaign that is targeted at your audience and what they are looking for. If you can understand this, then you can tailor your emails to their needs and wants. This will help you to get more subscribers and more engagement.
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