The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce the desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to… Read More »What is Marketing Mix?
REITs or Real estate investment trusts are popular investments for real estate investors. They are a type of Mutual Fund. For most people, investing in real estate is limited to residential ownership with little thought of owning shopping complexes, industrial warehouses or office buildings, etc. … Read More »What is a REIT?
Most investors have heard of mutual funds, but relatively few understand how these funds really work. This is not surprising; after all, most people are not financial experts, and there are plenty of other things going on in their lives more urgent than the structure… Read More »What are Mutual Funds?
Investing in your 20s can give you the head start you need to be financially stable throughout life and into retirement. But keep your expectations in check. Look at your investments as a way to build your financial foundation steadily over time, not as a… Read More »How to invest money in your 20s for financial stability?
Pakistan Stock Exchange also known as PSX is the popular stock exchange in Pakistan. It holds the title of best-performing Asian stock market several times. As of 2021 data, PSX has 531 companies listed with 36 different sectors on the exchange. PSX has a market… Read More »How to invest in PSX?
Determining your social media ROI is crucial for understanding the impact of your social media strategy. Social media marketing has matured to a point where measuring its ROI is a critical component of any marketing team’s day-to-day agenda. In 2022, more than 50% of marketers… Read More »How to measure your social media marketing ROI?
The Stock market is an essential part of the modern economy. It is a necessity that is unchallengeable, an innovative structure highly dynamic. It adapts itself to the economic environment and at the same time influences it, generating opportunities and giving freedom to a common… Read More »What is the Stock Market?
Marketing matters because it sells. What makes successful businesses stand out is the way they market their products. Business owners are exploring new ways of marketing to thrive in a competitive market. Marketing is crucial in tackling the competition by choosing the best ways to… Read More »Why does marketing matter in 2022?
Today, Marketing Automation is widely accepted among marketers. They have a variety of tools that help them make their marketing campaigns successful, impactful, attractive, and customer-centric. Automation has been around long before computers were invented. Today automated machines allow us to operate tasks automatically through… Read More »What is marketing automation and how to use it?
Customer experience is crucial for the success of your business today. It defines how you interact with your customers and how you cater to their needs. In this digital age, customers are spoilt for choice when it comes to selecting the brands they want to… Read More »Why is customer experience important?
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