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What is Retail Marketing

What is Retail Marketing?

Retail marketing is the process of promoting and selling products or services to consumers through retail channels. This can include brick-and-mortar stores, online retailers, and catalogs. Retail marketing strategies vary depending on the type of product being sold, but typically involve creating a brand, developing… Read More »What is Retail Marketing?

The economy of micro-influencers and how it is changing marketing?

The economy of micro-influencers and how it is changing marketing?

Micro-Influencers have created an economy for themselves. The relationship between brands and influencers has changed significantly in recent years.  It is not that long ago when the word influencer meant celebrity endorsement. Now, companies are partnering with micro-influencers to get authentic product reviews, brand messages… Read More »The economy of micro-influencers and how it is changing marketing?