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What is Marketing Mix?

What is Marketing Mix?

The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce the desired response from its target market.  It consists of everything that a company can do to influence demand for its product.  It is also a tool to… Read More »What is Marketing Mix?

What is Retail Marketing

What is Retail Marketing?

Retail marketing is the process of promoting and selling products or services to consumers through retail channels. This can include brick-and-mortar stores, online retailers, and catalogs. Retail marketing strategies vary depending on the type of product being sold, but typically involve creating a brand, developing… Read More »What is Retail Marketing?