As Instagram has been growing tremendously over the last few years, it’s not a surprise that many people like to share their photos through this platform.
It took only a couple of minutes to do that, but in doing so they get lots of likes, comments, and shares and more exposure for their posts.
It is hard to imagine how many followers you’ll get with only one thousand of them as some famous social media personalities have millions of followers on Instagram.
This simply means that majority of the people are flooding their feeds with these sorts of photos and videos.
Every day, hoping that others will get interested in them after watching and sharing those photos and videos which in return leaves your account full of spam.
Why is a strong Instagram following important?
A strong Instagram following can be a very powerful asset for your brand.
It’s one of the best ways to prove that you have a loyal audience that wants what you offer.
Having a large Instagram following can also help you gain new clients, grow your business and attract new opportunities.
You might be wondering why this is important in our digital world where social media algorithms are constantly changing.
What makes your business unique?
This is one of our favorite questions to ask because there are so many ways to answer it.
If you’re an artist, maybe your work is more spiritual than literal.
Or if you’re a chef who specializes in vegan dishes, then using hashtags like #veganfoodporn or #plantbased could help attract more followers.
The answer is unique to each person and business, but the point is that you need to think about what makes you stand out from the crowd.
It could be your products or services, your personality, or even something as simple as a quirky hashtag.
Finding your target market on Instagram
It is a bit like finding your soul mate. You want someone who is compatible with you and will make you better in some way.
How do you know if your target market fits the bill? Well, ask yourself these questions: Can they afford what I offer? Do they have an interest in my niche? Am I willing to serve them?
These are all important questions that can help guide you when choosing the right hashtags for your business.
If you want to find your target market, it’s essential to start with a specific niche.
If you sell shoes, for example, your ideal customer is someone who has a need for shoes and can afford them.
You also want people who are interested in fashion or at least don’t mind wearing it.
Creating content that resonates with your audience can help you find the right hashtags to use and they’re not always what you’d expect.
For example, if you’re a shoe brand, you might think the best hashtags would be #shoes or #fashion. But in reality, those hashtags are too broad and will get lost in the crowd.
Instead, try something like #womenwhoweartheirshoes or #sneakersofinstagram which is specific to your niche.
If you’re unsure what hashtags to use, look at the ones that brands similar to yours are already using.
You can also try searching for them on Instagram and seeing how many posts come up and how many likes.
If your brand is new or has less than 1,000 followers, then it might be a good idea to start with hashtags like #fashion
How to grow an Instagram account with reels?
Growing an Instagram account is no easy feat, but with Reels, Instagram’s video feature, gaining more and more traction, it’s becoming easier for people to gain followers and engagement.
Reels allow users to create fun videos of up to 15 seconds in length that can be shared with their followers and on the Explore page.
To get people to watch and share your Reels, they need to be interesting and unique.
Experiment with different formats, such as tutorials, challenges, or comedic skits, to see what resonates with your audience.
Try to consistently post new Reels this will help you maintain a presence on the platform and keep your followers engaged.
Use relevant hashtags in your Reels so that they show up on the “Explore” page and can be discovered by a wider audience.
By creating engaging Reels content, you can quickly grow your Instagram account and tap into the platform’s 1 billion monthly active users.
Using Instagram Stories to engage with your followers
Instagram Stories are a great way to engage with your followers and keep them updated on what’s happening in your life or business.
- Instagram Stories are meant to be raw and authentic, so don’t be afraid to show your personality and share unedited content.
- Show your followers what goes on behind the scenes of your business or personal life. This can help them feel more connected to you and build trust.
- Instagram Stories lets you use polls and stickers to interact with your followers. This can be a fun way to get their feedback or find out more about them.
- Make sure to respond to comments and DMs from your followers. This helps build a sense of community and makes them feel valued.
- Use relevant hashtags in your Stories to help your content reach a wider audience.
- Use the “Link” feature to link to your website or other relevant content.
Conclusion
There are many strategies that you can use to get more Instagram followers in 2023.
Some of the most effective include using relevant hashtags, engaging with other users, using Instagram’s paid promotion features, and consistently posting high-quality content that resonates with your target audience.
By following these tips and continuously working to improve your presence on the platform, you can effectively grow your following and reach a wider audience on Instagram.
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