Micro-Influencers have created an economy for themselves. The relationship between brands and influencers has changed significantly in recent years. It is not that long ago when the word influencer meant celebrity endorsement. Now, companies are partnering with micro-influencers to get authentic product reviews, brand messages… Read More »The economy of micro-influencers and how it is changing marketing?
A decade ago, influencer marketing was limited to celebrities and a few dedicated bloggers. In today’s world, there are more micro-influencers than the brands themselves. In just a few years the number of influencers on social media platforms has skyrocketed. Now, it is more difficult… Read More »What is influencer marketing and why it is important in 2022?